A new collective of research has found consumers are drawn more to claims based on the presence of something good like ‘high in protein,’ than the absence of something bad like ‘low in sugar.’
The UK and New Zealand arms of the global cereal giant have teamed up with artisanal breweries to create two limited edition beers from its breakfast cereals to reduce food waste.
Despite repeated pledges to tackle the problem, many of the big
brand breakfast cereals on supermarket shelves in the UK still
contain excessive levels of sugar, salt and fat, according to new
research from the Consumers' Association...